Kiehl’s – Adobe Commerce Cloud Integration Project
A leading skincare retail chain, Kiehl’s fully renewed its e-commerce infrastructure in partnership with MNM. The new website, developed on Adobe Commerce Cloud, was designed in alignment with the brand’s global interface standards, redefining the digital experience in line with Kiehl’s current global identity.
Objectives
- Deliver a modern digital experience aligned with the global brand interface
- Ensure fully responsive, cross-device accessibility
- Establish advanced search, campaign, and content infrastructure
- Centralize PIM, ERP, and marketplace integrations
- Build a manageable, scalable, and high-performance system
Solution
Technical Setup
Adobe Commerce Cloud was successfully implemented. All structural components — including domain, SSL, staging and production environments, and content scheduling — were configured. User training and documentation were delivered.
Search & Personalization
Fast and accurate search results were enabled through Elastic Search infrastructure. AI-powered personalization and recommendation systems were integrated using Adobe Sensei.
Campaign Management
A robust campaign module was implemented, allowing complex promotional scenarios without technical dependency. Content Staging enabled scheduled and controlled content publishing.
Product & Content Management
ERP data was enriched via PIM before publication. Content pages were created using Page Builder, enabling non-technical teams to manage digital content efficiently.
User-Generated Content
Moderated product reviews were implemented to create dynamic product pages and enhance the customer experience.
Integrations
- ERP Integration: Bi-directional data flow via middleware
- PayU Payment Integration: Direct payment integration outside Shopify ecosystem
- E-Invoicing: Fully compliant invoicing infrastructure
- Affiliate Platforms: Sales partner data integrations
- Google Tag Manager: Centralized tracking and conversion management
- Email Marketing: Segmentation-based campaign automation
- Trendyol Marketplace Integration: Product, stock, and order synchronization
- New Relic: Performance monitoring and infrastructure tracking
Go-Live
QA and user testing were completed successfully. After content, campaign, and product data migration, the platform was launched smoothly.
Results
- Adobe Commerce Cloud infrastructure successfully deployed
- Simplified content and campaign management
- Flexible product and inventory management through PIM
- Centralized ERP and marketplace processes via middleware
- AI-powered search and recommendation architecture
- Consistent digital reflection of brand identity
Overall Evaluation
The transition to Adobe Commerce Cloud was not merely a technical infrastructure upgrade. It became a multi-layered transformation project that reshaped Kiehl’s digital operations, customer experience, and marketing architecture end-to-end.
